When Nancy and I started BetterDog, we had a vision: build a dog training business that wasn’t just professional and results-driven but also deeply human. We wanted to craft an experience that clients would dream of hiring themselves—one where every detail is smooth, supportive, and genuinely helpful for both the pups and their people.But there was one challenge: how could we make top-tier training accessible without pricing ourselves out of reach? That’s where The Human Fund came in.What Is The Human Fund?The Human Fund is BetterDog’s way of giving back to our incredible community. Every month, we set aside the equivalent of one full year of Unlimited Training Premium in discounts.The only criteria? Life happens, and sometimes, you just need a break. Whether it’s a tough week, an unexpected expense, or a moment where a little kindness can go a long way—we’re here for it.2024’s
Human Fund: Stories That Mattered This year,
The Human Fund made a real difference for real people. Here are just a few stories from the past 12 months:
A client started a call by crying on the phone, “I had a car accident today, it was raining, and my dog sucks bad…” Despite their rough day, they still called to get help. Their dedication earned them a well-deserved discount and our admiration for persevering when it wasn’t easy.
A family introducing a second dog into their home—a brave, blind pup navigating their new world with courage and trust.
A single parent juggling daycare costs and an energetic puppy, trying to give both the best without breaking the bank.
These moments highlight the heart of The Human Fund—being there for people (and pups) when life gets messy.A Snapshot of 2024 Discounts Every discount tells a story, and we’re proud of each one. Here’s a look at some of the real discounts we offered this year:
Favorite Client Discount: For the clients who’ve become part of the BetterDog family—whether through their dedication to training, their humor, or even new additions to their own families (both human and furry) in 2024.
Summer Promotion: Helping pups stay cool and their humans less frazzled in the heat.
Skeptic Discount: For that client who wasn’t sure about training but ended up leaving with a transformed pup and a happy heart.
Daycare Puppy Snap Discount: Because daycare bills paired with training costs can add up fast.
95% Good Discount: For the pup who’s so close to perfect and just needed a little help crossing the finish line.
Video Reply Discount: We proudly gave three discounts this year to clients who sent us videos explaining their dog training needs after watching ours. Their creativity and engagement earned them a little boost to get started!
The Blind Dog Discount: For the family welcoming a visually impaired pup and giving them a second chance at a happy life.
Everything Raw Doggie Cafe Discount: For clients referred by this amazing partner—they arrive with a strong understanding of nutrition and are ready to dive into behavioral work.
Rescuers Rock Discount: Because adopting a pup is an act of love, and we celebrate those who take that leap.
Why The Human Fund Matters
The Human Fund isn’t about money—it’s about community. It’s about recognizing the challenges that come with life and celebrating the victories, big or small. Training isn’t just about teaching a pup to sit or stay—it’s about building harmony and making lives better for both the pup and their humans.
We’re so proud of what The Human Fund has accomplished in 2024. It’s proof that even small gestures can make a big difference.
Looking Ahead to 2025
As we step into the new year, we’re more committed than ever to keeping The Human Fund alive and thriving. To everyone who’s been a part of this journey—whether as a client, supporter, or cheerleader—thank you. You’re the reason we can do what we do.
Here’s to another year of wagging tails, stronger bonds, and a whole lot of heart.
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