Your privacy is important to us and any information you provide to us, including through the use of cookies, is treated confidentially and with the utmost respect.
Effective date: 16 August 2024
This Privacy Policy describes how your personal information is collected, used, and shared when you visit, join, or make a purchase from BetterDog.ca (the “Website”).
We take user privacy very seriously and will always take reasonable efforts to protect it. We have created this Privacy Policy in order to share with you our information collection and usage practices.
WE WILL NEVER KNOWINGLY SELL OR ASSIGN YOUR PERSONAL INFORMATION WITHOUT YOUR KNOWLEDGE AND/OR APPROVAL.Please read this Policy carefully before sharing any personally identifiable information with the Website or with the Company.
By using the Website, registering an account, placing an order, or submitting survey information to the Company, you consent to the collection, use and transfer of your information under the terms of this policy. Since this is a growing web site and because Internet technologies are constantly evolving, this Privacy Policy is subject to change at any time. Any changes to this Privacy Policy will be posted on this page.
Personal Information We Collect
Website VisitorsWhen you visit the Website, we automatically collect some information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
When you create an account on the Website to access the Members area, and when you complete surveys, including the Registration survey, the information you provide to us is stored in a private, secure database.
When Purchasing Goods or ServicesWhen you make a purchase or attempt to make a purchase through the Website, we collect some information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, this includes Device Information and Order Information.
How Do We Use Your Personal Information?
We only share Personal Information when required to fulfill our responsibilities to you. We use Order Information to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
We use Personal Information to:
Communicate with you;
Screen our orders for potential risk or fraud;
Provide you with information or advertising relating to our products or services;
Screen for potential risk and fraud (such as your IP address); and
Improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
We do not sell your personal information.
We do not share your personal information to other companies or organizations for monetary gain.
We do not participate in third-party cookies that could give other companies or organizations insights into your identity or marketing preferences based on your interactions on our Website.
We do share Personal Information when required to provide you with goods or services you have requested (such as giving your name and address to a delivery service, for example, to deliver a parcel).
We do share aggregate, anonymized information about our website visitors and membership as a whole to pursue marketing opportunities with other companies and organizations.
We do share anonymized information with Google Analytics and Squarespace Analytics so that we may gain insight on generalized browsing behavior and actions on our Website. We do NOT use Squarespace or Google Analytics Advertising Features.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Do Not TrackPlease note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data RetentionWhen you register for the Members area, complete a survey, or place an order through the Website, we will maintain your Personal Information for our records unless and until you ask us to delete this information.
MinorsThe Site is not intended for individuals under the age of 18.
ChangesWe may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
California Consumer Privacy Act (CCPA) Privacy Notice
This Privacy Notice supplements the Privacy Policy and applies solely to California consumers who visit this Website. Any terms defined in the California Consumer Privacy Act of 2018 (CPPA) have the same meaning when used in this Privacy Notice.
Information We CollectWe have collected the following categories of personal information about consumers in the past twelve (12) months:
Identifiers such as a real name, mailing address, IP address, email address, or other similar data;
Internet and device information such as Website navigation.
Professional or employment-related information such as occupation, specialty or professional interests.
We collect personal information directly from user submissions to the Website (including the Registration form), as well as indirectly from their navigation through the Website.
Deletion RequestsYou have the right to request that we delete any of your Personal Information that we collected and retained, subject to certain exceptions. Once we have received and confirmed your request, we will delete your Personal Information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us to:
Complete any transactions for which we collected the personal information, such as providing you with a good or service that you requested, or otherwise perform our contract with you;
Detect security incidents, or protect against malicious, deceptive, fraudulent, or illegal activity, or to assist the prosecution of those responsible for such activities;
Comply with a legal obligation, including but not limited to that within the California Electronic Communications Privacy Act;
Continue or complete any other internal and lawful use of that information that is compatible with the context in which you provided it.
Accessing or Deleting Your InformationYou have the right to request access to the information we have collected from you and/or to request that we delete that information. To exercise these rights, please contact us at:
jon@betterdog.ca
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